LUXE LIFE the Chinese language lifestyle magazine together with Hainan Airlines, China’s only 5 star airline, sign exclusive 6 year contract to promote luxe independent travel between China and Switzerland.

Zurich, May 20th. LUXE LIFE magazine, a unique Chinese and English language publication of quality print and bind that covers luxury travel, fashion trends, watches and jewellery, gourmet, experiences, art and architecture alongside features about Switzerland is now available to Hainan Airlines customers. 

The new co-branded “LUXE LIFE HAINAN AIRLINES Magazine” offers exciting original stories and photography, edited in simplified Chinese and English. Travellers also have access to the website www.luxelife.eu and Instagram @luxelifemagazine

“LUXE LIFE Magazine is delighted to announce its collaboration with Mainland China’s only 5 star SKYTRAX airline. Hainan Airlines’ customers will be provided with new insight into luxury travelling in Switzerland and around the globe,” said LUXE LIFE Magazine Brand director Alexander Graham.

Hainan Airlines ranked as a TOP 10 airline, the only SKYTRAX 5 star airline in Mainland China, offers direct flights between Zurich and Shenzhen, the tech of capital of China, home to Tencent/WeChat, Huawei and DJI.

Shenzhen is ranked No 5 most expensive city globally, with an average home price of US$680,283 and has been ranked second on the list of ‘top 10 cities to visit in 2019’ by travel guide Lonely Planet, highlighting it as “a city of the future.”

“Hainan Airlines, the only 5 star SKYTRAX airline from China is proud to partner and to further expand and promote independent travel between China and Switzerland with LUXE LIFE magazine. We believe LUXE LIFE Magazine will provide our customers with a fresh, informative and intriguing vision into the destinations we fly to”.

-Hainan Airlines Sales Manager Beck Xinze-Li

“Hainan Airlines, the only 5 star SKYTRAX airline from China is proud to partner and to further expand and promote independent travel between China and Switzerland with LUXE LIFE magazine. We believe LUXE LIFE Magazine will provide our customers with a fresh, informative and intriguing vision into the destinations we fly to, said Hainan Airlines Manager Beck Xinze-Li.

The latest issue of “LUXE LIFE HAINAN AIRLINES Magazine”  is distributed to affluent Chinese and International customers by hand as they check-in, on board in their Business Class seat pocket of Hainan Airlines’ new Boeing 787-9 Dreamliner and available in destination when they arrive to their luxury hotel rooms and suites. Complimentary copies are also on the train voyage with the Bernina and Glacier Express new “Excellence Class” through the Swiss Alps.