Through its partnership with (RED) which launched in 2018 with (MONTBLANC M)RED line specially designed by Marc Newson, Montblanc gives customers an opportunity to make a tangible impact with every purchase of a (MONTBLANC M)RED product. For every (MONTBLANC M)RED writing instrument, luggage or accessory purchased, 5 Euros goes to the Global Fund to support HIV/AIDS programmes, which is enough to provide over 25 days of life-saving HIV medication.
The launch of the expanded (Montblanc)RED collection took place just one day before sixth Global Fund Replenishment Conference in Lyon, France hosted by President Emmanuel Macron, bringing together governments, corporations, NGOs and private donors to pledge financial support for the fight to end AIDS, Tuberculosis and Malaria, with the goal of securing USD $14 billion in order to save 16 million lives over the coming three years.
Following the boutique event, guests gathered for the second part of the celebrations at the iconic Monsieur Bleu which was renamed Monsieur (RED) in honour of the partnership. Just like the boutiques, it was turned red with specially designed (RED)-inspired artwork for one night only. Following dinner and cocktails, guests enjoyed a set by DJ Sunny Jansen and Martin2Smoove, one of the world’s most in-demand DJs.