Fender Custom Shop’s 30th anniversary

Fender Custom Shop’s 30th anniversary

Fender Custom Shop’s 30th anniversary

Fender WorkShop

 

In honor of Fender Custom Shop’s 30th anniversary, Fender Musical Instruments Corporation (FMIC) and its guitar luthiery pioneers have reunited for 2017 Fender Custom Shop Founders Design: eight guitars, each designed by one of eight visionary Founding Master Builders who kick-started the iconic Custom Shop – known as the “dream factory.”
Freshly-painted Stratocaster bodies are stacked at the factory in Corona. Described as “space aged” and “futuristic” when it debuted in 1954, the Stratocaster’s appearance was unlike any other guitar available at the time. (Matt York/Associated Press)
One of the most exclusive and coveted collections in the Shop’s history, only 30 units of each design will be built by a team of artisans at Fender Custom Shop in Corona, Calif. and released throughout 2017. The monthly rollout will begin with designs by legendary founding fathers that shaped the Custom Shop legacy, Michael Stevens and John Page in March and April – respectively – followed by creations from Founding Master Builders George Blanda, Fred Stuart, J.W. Black, Mark Kendrick, Alan Hamel and Gene Baker. Thanks to the passion, commitment and unique legacy of these Founding Master Builders who built the Custom Shop from the ground up over 30 years – it has become widely recognized as a leading epicenter of creativity and craftsmanship in the music industry, and the best Fender has to offer. https://youtu.be/Eg64EIwnbG0

 Preview YouTube video Custom Shop Founders Design 30th Anniversary Documentary | Fender

Custom Shop Founders Design 30th Anniversary Documentary | Fender


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