On Wednesday March 28th, 2018, the Ioanna Kourbela Designer brand in collaboration with Athens Xclusive Designers Week and Golden Sponsor Xiaomi Smartphones, organized its Autumn / Winter 2018-19 fashion event, in the heart of Athens.
The presentation of the new collection took place, in one of the most iconic landmark buildings of the Athens center, the City Link, opening this season’s fashion week. The central City Link stoas, were transformed into a medieval influenced immersive scenery, welcoming the unique creations of Greek designer Ioanna Kourbela.
Deriving inspiration from the strong and affirmed character of Joan of Arc, a historic woman led by her inner voices, the collection portrays garments depicting a bold and daring woman that is evolving through her own personal and inspirational journey. A range of garments that undoubtedly highlight femininity creating a modern “armor” made of yarn, leather, handmade embroidery and metal details.
Golden sponsors of the fashion event were the innovative Xiaomi smartphones Mi Mix 2 and Mi Mix 2 Special Edition, as well as the new Redmi 5 and Redmi 5 Plus, that stand out not only for their features but also for their unique design.
Silver sponsor of the event was also Elancyl, with their Elancyl Slim Design, innovative range of slimming products.
Upon completion of the fashion show, an exlucisve cocktail party was held at City Link’s atmospheric Bar de Theater where the distinguished guests of the show had the chance to try first the new Bosford Rose Premium Gin.
The makeup for the models was performed by Shiseido, and hairstyling with Rene Furterer hair products in collaboration with Diamantopoulos Hair Studio.
Golden Sponsor: Xiaomi (Distribution & Support InfoQuest Technologies)
With the Support of: City Link
Makeup Sponsor: Shiseido
Hair Products Sponsor: Rene Furterer
Official Drink: Bosford Rose Premium Gin
Supporters: Bar de Theatre, Small Pallas, Diamantopoulos Hair Studio, Tore Event Furnishing, Pansik
Organization: Athens Xclusive Designers Week