NYC & Company, New York City’s official destination marketing organization, announced a promotional partnership with Sony Pictures Entertainment on the highly anticipated release of Spider-Man: Far From Home. 
In 2018, NYC welcomed an estimated 13.3 million family visitors, a nearly 6 percent increase over 2017. Family visitation to New York City currently represents 20 percent of total visitation to New York City, with expected growth in the future. For kid-friendly NYC travel materials, guides and itineraries inspired by Spider-Man, visit“We’re excited to partner with Spider-Man: Far From Home—starring a hometown hero and Queens native—to highlight all there is to do for families when visiting NYC,” said Fred Dixon, president and CEO of NYC &Company. “Adored by travellers of all ages, Spider-Man is an exceptional representative for the never-ending excitement found across the five boroughs.” “New York is comprised of so many wonderful neighborhoods and even though Spider-Man is far from home in this film he will always be ‘your friendly neighborhood Spider-Man’ and a native New Yorker,” said Jeffrey Godsick, EVP of Brand Management and Global Partnerships, Sony Pictures Motion Picture Group. In celebration of Peter Parker’s native roots to the Big Apple, NYC & Company has put together a list of Spidey-approved activities families can enjoy this summer in NYC, which can all be found on, including “Spidey-Eye Views of New York City,” with 16excitingsitesacross the five boroughs; “Swing by Spider-Man’s Home Borough,” showcasing must-see locations in Queens; and a complete guide to visiting NYC with family. The campaign will be promoted through out-of-home media in the five boroughs, Boston and Chicago, social media engagement by @nycgo using the hashtags #SpiderManxNYC and #SpiderManFarFromHome, and TV spots running in NYC taxicabs. The campaign creative illustrates Spider-Man climbing the Unisphere in his home borough of Queens, incorporating NYC & Company’s global tourism campaign “Famous Original New York City” as well as the official branding for Spider-Man: Far from Home.

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