Yesterday, February 12th 2023, the stage of the State Farm Stadium
in Glendale, Arizona was set on fire by Rihanna.
A prelude to the KC Chiefs vs. Philadelphia Eagles final game,
 the star performer illuminated the crowd with her blazing energy,
her all-red outfit and her matching Jacob & Co. timepiece.
Rihanna wearing her own Brilliant Northern Lights timepiece during her Superbowl live performance.
A longtime and faithful friend of Jacob & Co., @badgalriri chose to wear her own Brilliant Northern Lights during her Superbowl live performance. Her red overalls, a Rihanna signature, matched the red crystal and red alligator strap of the Northern Lights. As for the 323 white diamonds set on the 44-mm case, they matched the lyrics to Rihanna’s hit song.

“So shine bright, tonight you and I,
We’re beautiful like diamonds in the sky”
High jewelry timepiece set with 11.26 ct of pavé diamonds.
For nearly fifteen yearsRihanna has been a repeat customer and friend to the brand and its founder and creative director, Jacob Arabo. “Rihanna is like
a goddess, says Jacob AraboShe has it all, a sense of leadership like no other, heaps of talent and a unique, vibrant energy. During the Superbowl performance, she showed once again that she owns the stage, just any stage. And she’s a demanding customer. She only ever goes for the best of what we do.

The Brilliant Northern Lights is a stainless steel, high jewelry timepiece set with 11.26 ct of pavé diamonds. It harbors a high watchmaking skeleton movement with graphic bridge layout, exclusive to Jacob & Co. It’s covered by an industry-wide rarity : a full red crystal. This is one of several Jacob & Co. timepieces and pieces of high jewelry Rihanna owns and is seen wearing on a regular basis.