Six months after the devastating wildfires and recent riots, the City of Angels is moving forward: preparations for the 2028 Olympic Games, and the imminent opening of a new contemporary art museum. A weaker dollar has made it the top summer destination of 2025
Last January, flames indiscriminately consumed wealthy and working-class neighborhoods, homes of celebrities and generations of workers in Altadena. Above, the hills of Pacific Palisades (Shutterstock)
500 K Number of visitors during the FIFA Club World Cup from June 14 to 23, 2025
1.2 Bn Economic impact on the city of Los Angeles from the 2025 FIFA Club World Cup
+18% Customer spending in premium stores on Rodeo Drive in the first half of 2025
large billboard on the highway from LAX International Airport to Los Angeles features photos of top football players and reads: “Welcome FIFA Club World Cup 2025.” From June 14 to 23, 32 of the world’s biggest football clubs gathered in the California city to compete.
For the occasion, Paris Saint-Germain opened an immersive lifestyle pop-up on Melrose Avenue, conceived as a hub offering exclusive fashion collaborations, cultural programming, and fan experiences. This pop-up shop, called PSG House, “offered visitors a unique experience blending sport, fashion, art, music, and wellness – all in an atmosphere combining Parisian elegance with the creative boldness of the California coast,” the club said in a press release.
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