From Zurich to New York, Paris to Tokyo and everywhere in
between, no one knows the world like Les Clefs d’Or. Founded in
1952, the prestigious organization partnered with Maurice de
Mauriac to create its own official timepiece. Noblesse oblige!
There is nowhere they cannot reach or guest request they cannot deliver.
Les Clefs d’Or (aka The Golden Keys) is a professional association of
hotel concierges, with approximately 4.000 members working in over 80
countries and 530 destinations around the globe. These members form
an elite fraternity and are easily identified by the golden crossed keys on
their lapels. From now on, they can also be recognized by a dedicated
timepiece: the Maurice de Mauriac L3 Les Clefs d’Or.
Based on the L3 Spheric Blue tricompax chronograph with fumé blue dial
and housed either in an unprecedented stainless steel case with gold PVD
coating or in a regular stainless steel case, the L3 Les Clefs d’Or features
the minimalistic outlook authored by award-winning Basel designer
Fabian Schwaerzler — and is highlighted by the golden crossed keys in
the hour register at 6 o’clock. Symbolically, the iconic logo also represents
the access key to the watch: only Les Clefs d’Or associates are eligible to
get one.
Inspired Service With roots dating back to 1929, Les Clefs d’Or was officially founded in
France in 1952 as a non-profit organization striving to provide nothing
short of inspired service; members serve more than 100 million guests
every year and fulfil an infinite variety of requests from the everyday to
the extraordinary. Hence the motto ‘Your Key for Everything’. Now there’s
a reason to also say ‘Your Watch for Everything’.
The Maurice de Mauriac L3 Les Clefs d’Or is no ordinary timepiece. A
see-through caseback allows a glimpse of the automatic movement with
personalized rotor featuring the Les Clefs d’Or insignia plus the
membership number. Members can use chronograph functions to time
various activities associated with their role. Its balanced proportions
provide optimal wearability for any type of wrist and the rich gradient blue
hue on the dial is truly mesmerizing, promoting an excellent contrast to
the golden hands/indexes and case.
From Zurich to the World
The dedicated timepiece will be launched precisely in Zurich, on the 25th
of March. The Swiss division of Les Clefs d’Or will then introduce it to the
world at the organization’s 69th International Congress — to be held in
Madrid, the Spanish capital, between March 30 and April 4.Select www.mdm-watches.com and immerse yourself in the uniqueness
of Maurice de Mauriac to know more about the brand new L3 Les Clefs
d’Or special edition chronograph. Or visit Maurice de Mauriac’s atelier
on Tödistrasse 48, in Zurich, and at the MDM Garage concept store on
Geroldstrasse 5, also in Zurich, for more information.
