Montblanc Becomes Official Writing Instruments, Leather Goods and Accessories Partner Of The Laureus World Sports Awards
Luxury Maison reaffirms its support of worldwide educational programmes through its partnership with Laureus Sport For Good
On February 27th 2018, Montblanc took part in the annual Laureus World Sports Awards in Monaco as Official Partner for Writing Instruments, Leatherwear and Accessories. The Awards held at the Sporting Club Monte Carlo celebrate the most remarkable men and women from the world of sport along with their achievements from the previous calendar year. As part of its on- going partnership with Laureus, Montblanc will engage in the initiatives of Laureus Sport For Good that supports more than 100 sports-based community programmes in 35 countries in an effort to combat social challenges facing children and young people through the power of sport.
With its origins in the culture of writing, Montblanc has always put education and literacy at the heart of its social commitment, supporting programmes that give children the ability to read and write, helping them find a way to a brighter future. Guided by its promise to inspire new heights, Montblanc will deepen this commitment to young people through the sporting initiatives of Laureus Sport For Good that uses the power of sport to end violence, discrimination and disadvantage.
“Montblanc is delighted to be able to support the life-changing work of Laureus, joining the many icons of sports, role models and ambassadors who commit time to improving the lives of young people” says Nicolas Baretzki, Montblanc CEO. “We share the common belief that giving children access to educational and sporting resources provides them with the tools to achieve new heights, discover new possibilities and ultimately improve their lives and their communities.”
During the 2018 Laureus World Sports Awards the following sportspeople and teams were honoured: Roger Federer (Laureus Sportsman Of The Year), Serena Williams (Laureus Sportswoman Of The Year), Mercedes AMG Petronas (Laureus Team Of The Year), Sergio Garcia (Laureus Breakthrough Of The Year), Roger Federer (Laureus World Comeback), Marcel Hug (Laureus World Sportsperson Of The Year With A Disability), Armel Le Cléac’h (Laureus World Action Sportsperson Of The Year), Francesco Totti (Exceptional Achievement Award), Edwin Moses (Lifetime Achievement Award), J.J. Watt (Laureus Sporting Inspiration Award), Brazilian football team Chapecoense (Laureus Best Sporting Moment of the Year), Active Communities Network (Laureus Sport for Good Award).
Roger Federer won his fifth and six Laureus statuettes, becoming the most decorated Laureus Winner in history at the 2018 Awards Ceremony in Monaco.
Speaking after receiving his Awards, Federer said: “This is a very special moment for me. Everyone knows how highly I value my Laureus Awards, so to win another would have been wonderful, but to win two is a truly unique honour. And so unexpected. I am delighted and I would like to thank the Laureus Academy for all their support.
“It was an unforgettable year for me, to come back after a very difficult 2016, and these Awards just make it even more memorable. When I won my first Laureus Award back in 2005, if you had said I would have ended up winning six I would not have believed you. It’s been an amazing ride.”
Voted for by the legends of sport in the Laureus World Sports Academy, the Awards recognised sporting achievement in the 2017 calendar year. The Awards were hosted by Hollywood superstar Benedict Cumberbatch, while world-renowned singer-songwriter Emeli Sandé performed for guests.
In the Sportsman of the Year category, Federer fought off tough competition from the likes of Rafael Nadal and Cristiano Ronaldo to win the Award. The Swiss tennis star who won the Australian Open and Wimbledon, also received the Comeback of the Year Award, in recognition of his achievements in overcoming a serious knee injury.
Serena Williams won the Sportswoman of the Year Award following her Australian Open success, her 23rd Grand Slam title. Serena, who also gave birth to her first child in 2017, is now the most decorated female Laureus Award winner with five Laureus statuettes.
Golfer Sergio Garcia won his second Laureus Award, 18 years after winning the Laureus Newcomer accolade at the 2000 Awards. The Spaniard received the Breakthrough of the Year Award for winning the 2017 Masters, his first ever Major Championship win on his 74th attempt.
Mercedes AMG Petronas beat the likes of Real Madrid and the Golden State Warriors to win the Team of the Year Award, after continuing their dominance in Formula One by securing their fourth successive Constructors World Championship.
French Vendée Globe winning sailor Armel Le Cléac’h received the Action Sportsperson of the Year Award, while Swiss triple world champion wheelchair racer Marcel Hug won the World Sportsperson of the Year with a Disability Award, for his 800m, 1,500m and 5,000m titles in the T54 class at the 2017 World Para Athletics Championships in London.
Active Communities Network, an international sport for development organisation which works in the UK, Ireland and South Africa, received the Laureus Sport for Good Award for their life- changing work in using sport to help young people make positive lifestyle choices, by learning life skills and progressing into education, training and employment programmes.
Brazilian football team Chapecoense, the team which was torn apart by a devastating plane crash and whose revival and comeback inspired the sporting world, were honoured with the Laureus Best Sporting Moment of the Year Award.
Italy and Roma football legend Francesco Totti received the Laureus Academy Exceptional Achievement Award, honoured for his inspirational 22-year one-man-club career with Roma and his 2006 World Cup success with Italy. At the prestigious Awards Ceremony, Totti also joined Manchester United star and new Wales manager Ryan Giggs on stage as the newest Members of the Laureus World Sports Academy.
Houston Texans defensive end J. J. Watt received the Laureus Sporting Inspiration Award for his incredible fundraising efforts after Hurricane Harvey hit Houston, where he raised more than $37 million to support relief efforts.
US Olympic Legend and Laureus Academy Member Edwin Moses received the Laureus Lifetime Achievement Award, in recognition of his remarkable sporting career in which he won two Olympic gold medals and remained unbeaten for nine years, nine months and nine days in the 400 metres hurdles. He is now a world leader in the fight against the use of illegal drugs in sport.