Basel World 2018
Basel World returns for another outstanding show of Horology and Luxury
by Sebastian Marc Graham
Basel World is the epicentre for horology and fine jewellery in the globe. Established in 1917 Basel World has continued to be the pioneering event of its kind attracting the finest brands, jewellers, Horologists and almost 100,000 guests.
This years event will take place again in the beautiful town of Basel in Switzerland. From the 22nd to the 27th of March the Messe Basel complex will hosts over 700 exhibitors and tens of thousands of guests. The six day event will showcase the latest innovations, memorable pieces and events.
2018 is roaring with optimism with China back to positive gap growth and Watch sales increasing again in the USA and Europe. The market leaders such as Rolex, Swatch Group, Harry Winston, Blancpain and countless others have trusted and respected Basel World as the ultimate platform for over 100 years.This year Basel World will highlight the growing trend of smart watches such as Tag Heur Connected 45 Modular which can be customised with hundreds of pieces, 30 hour battery life and GPS system. Indie watch brands also continue to raise pulses with unique design and flair. The Petit Skull watch by Fiona Kruger has made quite the spectacle with her Swiss made skull watches. Collaborating with Faberge and Ulysse Nardin. Dazzling Jewels continue to shine at Basel World such as show stopping Ruby and Diamond Necklace by Faidee valued at 35 million dollars. Its 24 Burmese rubies are the rarest of their kind and took over four decades to collect them. This year De Grisogono will unveil its iconic and timeless Allegra 25 collection. Revered as one of the finest feline time pieces the watch is woven in Gold ribbon and sprinkled with 29 diamonds and a mother of pearl face. The world exclusive launch is a must watch at this years Basel world.